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                        百华网 >> 房产 >> 正文

                        重磅:O2O行业刷单乱象亟需整顿 搜房将起诉造假刷单分子

                        nuzang.cn  时间: 2014-10-12 来源:中国商业财经
                        字号:T|T

                        “SHUADAN”SHIYIGESHICHANGJIANZHUMEITIDEO2OXINGYEWANJI,CONGDACHERUANJIANDAODIANSHANGPINGTAILVJIANBUXIAN。SHUADANZHELIYONGRUANJIANLOUDONG,TONGGUOSHUADANJUEQUGAOEBUTIE,ELEME、MEITUANWAIMAI、DIDIKUAIDE、UberDENGGONGSIDOUQIANSHEQIZHONG。

                        JINRIYEMEITIBAODAOCHENG,HAIDIANJIANCHAYUANYISHEXIANZHAPIANZUIPIZHUNDAIBULETONGGUO“DIDIDACHE”SHUADANTAOXIANANJIANDEXIANYIREN。ZAIFANGCHANJINGJIXINGYE,SOUFANGLVXIANXIANGSHUADANZAOJIAZHEZHEKAIZHAN,WEIHUGONGSIHEXIAOFEIZHEQUANYI。

                        BIZHECONGQUANWEIRENSHIHUOXI,SOUFANGJIANGTONGGUOSIFATUJING,QISUBUFENSHUADANZAOJIAJINGJIREN。JUBIZHEDATANDEQINGKUANG,ZHEIXIEBEILIEWEIQISUDUIXIANGDEJINGJIRENGONGYUE23REN,SHEJIBEIJING、SHANGHAI、NANJING、HANGZHOU、SHENZHENDENGDI。

                        YUZHIQIANXINGYEQUEFAYOUXIAOCHENGFASHOUDUANXIANGBI,CIJUJIANGJIDAZHENSHELEZAOJIAZHE。ZAIBIZHEKANLAI,SOUFANGQISUBUFENZAOJIAZHE,TONGGUOSIFATUJINGWEIHUGONGSIHEXIAOFEIZHELIYI,QINGXIHUACHUYITIAOFALVHONGXIAN,YOULIYUTUIDONGXINGYEJIANKANGFAZHAN。

                        行业乱象:虚增交易获得企业补贴、提成

                        CONGYIWANGMEITIPUGUANGDEQINGKUANG,SHUADANYIBANSHILIYONGPINGTAILOUDONG,XUGOUHUOXUZENGJIAOYI,JINERHUODEPINGTAIDEBUTIEHUOTICHENG,DADAOHUOLIDEMUDE。

                        GENJUMEITIPUGUANGDEGELI,KEYIZONGJIECHUSHUADANDECAOZUOSHOUFA,JINERKEYIKUISHIZHENGGEO2OXINGYEDELUANXIANG。

                        BIRUZAIMEITUAN、ELEMEZHEIXIEWAIMAIPINGTAI,SHUADANZHEYONGDUOBUSHOUJIZHUCEDUOGEWAIMAIPINGTAIZHANGHAO,ZAIZHAOXIANXIADESHANGJIAXIESHANG,DACHENGHEZUOJINXINGSHUADAN。

                        JUXINJINGBAOBAODAO,ELEMESHOUJIAPPXIANSHI,MAN50YUANJIAN25YUAN,JIANMIANBUFENYOUELEMEPINGTAIBUTIEJISHANGJIA。TONGGUOSHUADANXUZENGJIAOYI,MEITIANMEIBUSHOUJIKEJINXINGLIANGCIXIADAN,ZHEIYANGMEIBUSHOUJIMEITIANKECONGPINGTAIHUODEBUTIESHI50YUAN。

                        ANZHAOCIZHONGSHOUDUANJIANDANSUANXIALAI,1BUSHOUJIMEITIANDAYUEKESHUA70YUAN,20BUSHOUJIMEITIANJIUSHI1400YUANZUOYOU,YINCIMEIGEYUENENGSHUA4.2WANYUAN,ZHEIBISHOURUSHUADANZHEHESHANGJIALAOBANDUIBANFENCHENG。

                        TONGGUO“DIDIDACHE”RUANJIANSHUADANDESHOUFAYESHIDATONGXIAOYI。BIRUBEIPIBUDESHUADANZHECHANGMOU,XIANSHIGOUMAILESHUADANRUANJIANBINGXUEXISHUADANJISHU,ZAIDIDIDACHEPINGTAISHANGZHUCESIJIZHANGHULINGQUPINGTAIFAFANGDEDACHEYOUHUIQUAN,RANHOUTONGGUOXUGOUDACHEJIAOYISHISHI,ZAIJIANGLINGQUDEYOUHUIQUANXIANGQIZHUCEDESIJIZHANGHUZHIFU,ZUIHOUTIXIANWANCHENGTAOXIANGUOCHENG。  

                        CHANGMOUZAIDUANDUANJIGEYUENEI,JIUTONGGUOSHUADANFEIFAHUOLI3WANYUYUAN,ZUIZHONGZOUSHANGXINGSHIFANZUIDEDAOLU,DENGDAITADESHIFALVDEYANCHENG。

                        造假零容忍   搜房率先向经纪行业弊病开刀

                        据搜房披露的情况,此次辞退的经纪人的刷单方式,一般是通过客户材料造假虚构客户虚构交易,或者拆单虚增业绩的方式,进而骗取公司的提成。
                        当然,刷单行为是搜房明令禁止的。搜房租房集团年初发布的业务“红线”就已明确规定,“弄虚作假,如向公司、客户提交虚假信息、证明文件等不诚信行为,一旦发现触犯红线者,一律开除。”

                        SOUFANGZAIYUJINGJIRENQIANDINGDE《XIAOSHOURENYUANLAODONGHETONGBUCHONGXIEYI》ZHONG,DIYITIAOJIUYUEDING,“FABUZHENSHIFANGYUAN,KEYUANXINXI……RUXIAOSHOURENYUANFABUXUJIAFANGYUAN、KEYUAN、CHENGJIAOXINXI,SOUFANGYOUQUANLIJIJIECHULAODONGHETONG,BINGBAOLIUZHUIJIUXIANGGUANSUNSHIDEQUANLI。”

                        YIJUGONGSIGUIDINGHEHETONGTIAOKUAN,ZAOJIAJINGJIRENBEISOUFANGCITUI。BIZHEDATINGDAODEQINGKUANGSHI,SOUFANGCIQIANNIANYUJINGJIRENCENGWEIGONGSIXIAOLI,BINGMEIYOUJIANGBUCHENGXINJINGJIRENMINGDANHEZHENGJUGONGZHIYUZHONG,YEMEIYOUQISUZAOJIARENYUANDEDASUAN。

                        对刷单说不: “法律红线”震慑造假者

                        BUGUANSHIDIDIDACHE,MEITUAN、ELEME,HAISHIXIANZAIDESOUFANG,BUNANFAXIAN,O2OXINGYEDESHUADANZAOJIAZHEMOUQUDEBUDANGSHOUYIZHENGSHIQIYEDESUNSHI,SHUADANDUIQIYELAISHUOZHEIJUEBUSHIYIGEJIANKANGDEFAZHANMOSHI,DUIXINGYEDEFAZHAN,YIJIXIAOFEIZHELIYIYEYOUJIDADEWEIHAI。

                        MOUO2OQIYEFUZERENCENGBIAOSHI,SHUADANDUITOUZIRENERYAN,QIANWEIBEIHELILIYONG,SHIBUGONGPINGDEBIAOXIAN;CONGMOUZHONGYIYISHANGLAISHUO,YESHIYIZHONGQIZHAXINGWEI,DUIQIYELAISHUO,YESHIYIZHONGXINYUSUNSHI。

                        BIZHEZAIBUCHONGJIDIAN,QIYEDESUNSHICHUWUXINGDEXINYUWAI,HAIYOUSHISHIZAIZAIDEZHENJINBAIYIN。LINGWAI,DUIYUXIAOFEIZHELAISHUO,SHUADANBUSHIZHENSHIDECHENGJIAO,XUJIADESHUJUHENRONGYIWUDAOXIAOFEIZHE,SUNHAIXIAOFEIZHEDELIYI。

                        此外,如果没有真实的成交数据支撑,长期受损的仍是企业,甚至引发客户的信任危机,这样来看会一步步腐蚀整个行业,最终也无益于消费者。
                        至于惩罚手段,以滴滴打车为例,之前除对可能存在刷单的账号进行监管、直至封号之外,其他惩罚性手段十分匮乏,无法从根本上对刷单行为进行有效震慑。近日海淀检察院以涉嫌诈骗罪批准逮捕了通过“滴滴打车”刷单套现案件的嫌疑人,清晰划出一条法律红线。

                        清除害群之马:维护公司和消费者利益   搜房将起诉造假刷单分子

                        QIANWENSHUOGUO,SOUFANGZUICHUYIJUHETONGTIAOKUANHEYEWU“HONGXIAN”DEGUIDING,JINXUANZECITUIZAOJIAZHEDEFANGSHICHULICISHI,YEMEIYOUJIANGBUCHENGXINJINGJIRENMINGDANHEZHENGJUGONGZHIYUZHONG,XIANGJIJINGJIRENGAIGUOZIXINDEJIHUI。DANMEIXIANGDAOJINGJIRENZAIGUANLIRENYUANYIZAIQUANSHUOLIXINGYIFAXUANZEZHONGCAIDEQIANTIXIADAODAYIPA,TONGGUOWANGLUODIHUISOUFANG,BINGWEIXIEGONGSIRENYUANRENSHENANQUAN。

                        BIZHEGANGGANGCONGNEIBURENDEDAOXIAOXI,SOUFANGRENWUKEREN,JUEDINGQISUZAOJIADAITOUFENZI,JINGHUAXINGYEFENGQI,WEIHUGONGSIHEXIAOFEIZHELIYI。ZHEIXIEBEILIEWEIQISUDUIXIANGDEJINGJIRENYUE23REN,QIZHONGBEIJING、SHANGHAI、NANJING、HANGZHOUGE5REN,SHENZHENYOU3REN。

                        BIZHEGUJI,SOUFANGDESUYOUYINGGAISHI“BUDANGDELIFANHAI”。ZHIYUZAOJIAZHESHIFOUSHEXIANXINGSHIFANZUI,BUPAICHUSOUFANGXIANGZHENCHAJIGUANBAOAN,ZHUIJIUZAOJIADAITOUFENZIDEXINGSHIZEREN。

                        ZHEIYANGDEHUA,ZAOJIAZHEHUOXUXIANGQIANWENTIDAODE“DIDIDACHE”SHUADANDECHANGMOU,YINSHEXIANXINGSHIFANZUIBEIJIANCHAJIGUANPIBU。SOUFANGSHIFOUCAIQUCIJUCUO,HUOXUMOUZHONGCHENGDUSHANGQUJUEYUZHEIXIEJINGJIRENSHIFOUZHENZHENGRENSHIDAOZIJIDEWENTILE。


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